Branding Design.
Branding for Car Detailing Company “Diablo Detailing”. This job came about a while ago, but with COVID a lot of things went on hiatus. The tagline always stuck with me though; “The Devil’s in the Details.” It’s so clever it was just too good to pass up.
The client from the beginning wanted a mascot wanted to be used, so I put my illustration skills to the test to put the Diablo in Diablo Detailing. Early sketches had the idea there, but they were too too clinical so I took a step back to look at how mascots have been used in logos. I referenced Fleischer-era character designs to mold a simple, cute, and original logo.
The business card design was wanted from the beginning as well. Playing card style business cards are cool to see, but designing one proved to be an exciting challenge.
Client: Diablo Detailing