Poster & Billboard Design.
Advertising focusing on creativity and originality. All original photography. The goal of this advertising campaign was to make a advertisements for Lego not based around existing properties. Lego is well known now for its sets based on existing properties like Star Wars and Harry Potter, but for me and a lot of people the most fun you have with Lego is making your own creations out of the bricks you have.
“Create. Play. Create. (Again)” These advertisements were designed to show how you can have 3 different ideas, 3 different toys, 3 different advertisements created using random bricks in each one, but you instantly understand what they’re trying to say in each one. Diving board. Plane. Plane crash into said diving board. All being conveyed through abstract red, yellow, and blue bricks.
2 of the billboards were also created with my own bricks, one designed to look like it was being built by a mini-figure when up in the air, and the other simply saying “Hi”, but entirely in Lego. “Create Anything. With Anything. (Like this billboard)”. The third is a minimalist, self-aware billboard that simply says “Billboard” made in Lego.
College Assignment.